As the world emerges from the shadow of the pandemic and thoughts turn to what the new reality of corporate risk and exposure will be – to say nothing of preparations for ‘the next big one’ - it might suit us to look back at the last game changing event, namely the global financial crash of 2008, to see what lessons can be learned from how individuals, and firms, adapted last time. Undoubtedly one of the biggest success stories in the post-Lehman world was Ondra Partners, the boutique advisory firm spearheaded by Canadian ingenue Michael Tory. Considering that the ‘financial world’ was now characterised by collapsed firms, uncertain corporate futures and wide mistrust of bankers in general, Michael realised that to succeed, he would need to reframe what a financial firm was. This was done by adopting two leftfield strategies: firstly only offering advice rather than financial ‘products’, and secondly to operate on a retainer basis that would put both firm and client on...
Michael Tory - Emerging from a pandemic and the financial advise to keep you going
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